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Ipglossary.com is a practical glossary for managers, executives and technologists as well as lawyers working in IP in an international environment. The glossary provides practical explanations of key legal and business terms in a large number of technology related fields including intellectual property, licensing, venture capital, corporate and securities law, antitrust and competition law, and of course terms relevant to technology, in general. Read more

The process of using the brand equity, and exploiting brand loyalty and brand image to sell larger volumes of goods, particularly less exclusive brand extensions or goods of lesser quality but higher margins. The term mining is used to indicate that such an approach will, like mining, slowly exhaust the reserves of brand equity.

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